Essay 2: Formal Draft

Objective: produce a revised formal draft of your second essay. To produce your formal draft, you will extensively revise and develop your zero draft using ideas from class and suggestions provided in my feedback.
Estimated time: 3-4 hours
Due by 5:00 p.m. Thursday, November 1st
Assignment
1. Review the guidelines for the Lens Analysis Essay, then re-read the Model Lens Analysis Essay, and the guidelines for naming and submitting essay drafts detailed in the course syllabus (bottom of page 4).
2. Write (or revise from your Zero Draft) an introduction in which you carefully describe (present) the figure. (1 paragraph)
3. Write a paragraph in which you introduce the problem in the figure that you intend to address, state the costs or consequences of not solving the problem, and offer your thesis as a response to the problem. Your thesis should specify the implicit message of the advertisement as well as the implicit or explicit bias in the advertisement.
(1 paragraph)
(Your summary paragraph of Williamson and summary paragraph of Hall come next and should include the sentences you added in class on Monday to explain to your audience why you’re using them as a lens.)
4. Over the course of your formal draft, carefully analyze specific aspects of your advertisement using lens analysis whenever possible to develop and support your argument about the messages of the advertisement and its implicit or explicit bias. “Sandwich” your analysis using quotes from both Williamson and Hall to support your analysis of each element. (1 paragraph for each of the three elements you are analyzing, meaning 3 total analysis paragraphs)
5. Include a Works Cited list on a separate page using MLA style.
6. Instead of a self-evaluation, write the PAS outline for your essay on a separate page. (Review the Effective Paragraphing handout.)
7. Name your Word document as explained in the course syllabus and then submit it to Dropbox.
Your essay must be formatted according to MLA style (12 pt., Times New Roman, double-spaced, with the correct first-page heading and page numbering).

In-Class Writing October 24th

Estimated time: 10 mins
Due by 9:30 a.m. Monday, October 29th
From our in-class writing Wednesday, October 24th:
Using what ideas from our reading “Linking Evidence and Claims,” discuss in a few sentences why we are not using the five-paragraph essay model for our essays and why we are waiting until later drafts to finalize our thesis. Post as a comment below.

Exercise 2.4: Reading

Estimated time: 1 hour
Due by 9:30 a.m. Wednesday, October 24th
There is no writing due for this homework assignment. Instead please re-read the essays “Decoding Advertisements” and “Discourse and Power” and the reading titled “Linking Evidence and Claims.” You should also have finished reading “Breaking into the Conversation.”

In-Class Writing: Conversation with Williamson and Hall

Due by 9:30 a.m. Wednesday, October 24th
From our in-class writing today:
1. List and Describe three strategies for critically engaging with secondary sources from Mark Gaipa’s “Breaking into the Conversation.”
2. Describe the billboard advertisement from Ghana using strategies from Williamson.
3. Enter a conversation with Williamson and add to her argument using Mark Gaipa’s “Strategy Three: Piggybacking, or Standing on the Shoulders of a Giant” to discuss Hall’s “regime of truth” that privileges white skin over black skin.
You should both quote and paraphrase Williamson and Hall. Post as a comment below.

Zero Draft Essay 2

Objective: produce a very rough draft (a “zero draft”) of your second essay. This will help you find raw material (i.e. potential evidence and rough ideas) that can be refined and further developed in your formal draft. Reminder: this draft should be very messy. I want you to explore *ideas* and not worry about making (or fixing) grammatical mistakes. You can use a combination of English and other languages if you’d like. If this draft is polished and free of grammatical errors, it means you did not follow my instructions.
The handout from today’s class, Template for Engaging Multiple Viewpoints is now available.
Images have been updated from the Exercise 2.3 post. You must submit your image to me for approval by Thursday, October 18th at 6:00 p.m. if you haven’t already.
Estimated time: 3–4 hours
Due by 11:59 p.m. Monday, October 22nd
Assignment
1. Read the guidelines for the Lens Analysis Essay and the formatting guidelines described in the syllabus.
Note: You must read the Mark Gaipa’s “Breaking Into the Conversation” before Monday’s class, and it might be a good idea to read it before you start this draft.
2. Read the Visual Analysis: Explicit and Implicit Bias handout, then describe your advertisement for a reader who has never seen it before. Based on your research, briefly explain when, where and why the advertisement was published, and who published it. (1 paragraph)
3. Which three elements of the advertisement do you think are crucial to understanding its message and intended audience? Explain why you chose these three. (1 paragraph)
4. Read the Citing Sources handout, then summarize “Decoding Advertisements” by Judith Williamson for a reader who has never read it before. Make sure to include and explain in your own words a quotation that best expresses the thesis of the essay. Provide at least one example from the essay to help your reader understand Williamson’s argument.
(1 paragraph)
5. List three quotations (i.e. lens ideas) from Williamson that you believe can help you analyze elements of the advertisement in order to decipher its (implicit and explicit) messages. (1 paragraph)
6. Read the Lens Analysis handout, then use one of your quotes from Williamson to analyze one element of the advertisement. (1 paragraph)
7. Summarize “Discourse and Power” for a reader who has never read it before. Define what Hall means by the term “regime of truth.” Make sure to include and explain in your own words a quotation that best expresses the thesis or argument of the essay. Provide at least one example from the essay to help your reader understand Hall’s argument. (1 paragraph)
8. List two quotations from Hall that you believe can help you analyze elements of the advertisement in order to decipher its (implicit and explicit) messages. (1 paragraph)
9. Read the Lens Analysis handout, then use one of your quotes from Hall to analyze one specific visual aspect of the advertisement and explain why this aspect reflects explicit or implicit bias. (1 paragraph)
10. Use another quotation from Hall to help you explain the purpose of the discourse of the advertisement. (1 paragraph)
11. Conclude with one paragraph in which you attempt to state your hypothesis or tentative thesis: What is the central message of the advertisement? Who is the intended or target audience for this advertisement?
12. Include a copy of your advertisement on a separate page.
13. Include a one-paragraph self-evaluation on a separate page in which you briefly explain what you think is promising in your draft and what sort of feedback you would like in order to continue to develop this draft.
14. Name your draft correctly according to the submission guidelines in the syllabus and submit it to Dropbox.

Exercise 2.3: Select Possible Exhibits

Estimated time: 1 hour
Due by 9:30 a.m. Wednesday, October 17th
Objective: identify two possible exhibits for your lens analysis essay.
Research
First review the instructions for Essay Assignment 2—Lens Analysis. Then conduct some research to find two potential exhibits for your lens analysis essay. Remember that your “exhibit” is the advertisement that you will be analyzing in your essay. It must be a static advertisement (i.e. not a video); for example, you can choose a highway billboard, a movie poster, an online advertisement, a subway advertisement, a newspaper or magazine advertisement, or even a flyer. The advertisement does not have to be in English. Strong advertisements for this assignment are usually primarily visual. You should find:
– one advertisement that contains explicit bias. Example from our handout: Canadian Patriotic Fund ad
– one advertisement that implicit bias. Example from our handout: Dove ad (before and after)
A great website to search for print advertisements is: http://www.adsoftheworld.com
You may also select from images that I have posted here. Click the thumbnail for full size.
Writing
Provide a copy of and/or link to each of your advertisements as a comment below and bring a printout with you to class on Wednesday, October 15th.

In-Class Writing: Visual Analysis—Explicit and Implicit Bias

Due by 9:30 a.m. Wednesday, October 17th
From our in-class writing today, post your responses as a comment below.
– How does the advertisement reflect society’s “regime of truth?” In other words, what is “signified?” Be sure to indicate the advertisement you analyzed.
– Being self-reflective, how much do you “buy” into the “regime of truth’s” discourse?